“You can tell a lot about a construction
project by its progress photos, including the
conditions of the worksite, how organized
it is, what kind of equipment is used and
the scale of the projects the company takes
on. Photos are immediate testaments to
things you can do.”
Other ways to keep your website fresh
and relevant – which will keep Google interested
and result in better search engine
results – is to put together case studies
when each project is complete. Rather than
posting a testimonial page, hire a writer or
marketing company to write a complete
package that tells the story of your biggest
triumphs.
does – or contract your marketing to a business
that can make good decisions on your
behalf.
“For social media, I would strongly recommend
getting a presence on LinkedIn
and creating a YouTube channel to showcase
some videos of the projects that you
have built,” says Rivét.
Having a presence on social media is also
important – but only if you’re committed to
maintaining it regularly, i.e. dedicating two
FEATURE
to four hours of resources a week to ensuring
all accounts are monitored.
When done right, marketing is interwoven
into the fabric of your business. You
invest in it the same way you do in goodquality
equipment. You make it part of everyday
operations.
“There’s not a ‘set-it-and-forget-it’ approach
that actually works. When done
right, it can be the smartest investment
your business makes,” says Tso.
Transportation Solutions
for a Complex World
Providing a full suite of engineering
services for transportation and
civil engineering projects.
Regina
2252 2nd Avenue
306.347.4000
Saskatoon
Unit 20 – 3942 Burron Avenue
306.659.6101
Materials testing laboratories
now open in Regina and Saskatoon
Serving Saskatchewan
Since 1988
T: 306-931-9229
F: 306-931-4447
3320 Idylwyld Drive N
Saskatoon, SK
For more information, visit us online at
www.preconltd.ca
Septic Tanks, Cisterns
Steps, Blocks, Planters
Parking Curbs, Barriers
Custom Arch., Structural
Catch Basin, Sump, Dykes
Burial Vaults, Memorial
Electrical Boxes, Bases
Fence/Soundwalls
Retaining Wall Block
Storm & Sanitary
Manholes
tetratech.com | /tetratech | /tetratech
“Word of mouth may
keep you busy, but if
you want to expand
your sales growth, you
need to get new people
into the sales funnel.”
– Harley Rivét, President,
Deep Dish Digital
Mistake #5:
Avoiding technology
to meet marketing
(and sales) goals
“Using targeted email marketing or running
online ads on websites that their customers
use can be a lot cheaper and effective than
billboards or tradeshow conferences,” says
Rivét.
“It’s a lot easier to stay in contact and
aware of client information with customer
relationship management (CRM) software
and email marketing. That’s the first thing
I would recommend to any company looking
to do a better job of customer service
– capture emails and store them in a CRM
system.”
You don’t have to be intimately aware
of every new piece of technology or social
media platform to make use of them. But
you should probably employ someone who
saskheavy.ca | Quarter 1 2016 | Think BIG 37
/www.preconltd.ca
/tetratech.com
/saskheavy.ca