community
focus
New and improved
The “new” product is the answer. When I
started in the industry in 1986, there were
less than 300 mutual funds for sale in
Canada. Now the number exceeds 5,000.
Almost as many funds are merged or discontinued
each year as are created. This
does not even account for all the portfolio
services, wrap accounts and Exchange
Traded Funds available. Remember that
the firms creating these products are sales
companies trying to increase market share
by creating shiny new things. As an investor,
you should be deeply skeptical about
anything you do not completely understand
and always have a legitimate reason
for investing in any product or service.
FINANCIAL FILE
TONTECTONIX, ANDREY_POPOV/SHUTTERSTOCK.COM
54 Think BIG | Quarter 1 2016 | saskheavy.ca
/SHUTTERSTOCK.COM
/saskheavy.ca