NEWS FROM THE FIELD
Sharing news that SHCA members need to know
CCA launches Talent Fits Here
campaign to attract a new generation
to join the construction industry
The Canadian Construction Association (CCA) has launched Talent Fits
Here, a campaign designed to encourage more Canadians to consider a career
in construction.
“For the first time in decades, the industry has more projects than people,”
said Mary Van Buren, CCA president. “And our industry is not alone
– there is competition for talent across sectors due to shifting demographics
and baby boomer retirements, and it is fierce.”
Talent Fits Here is a national public awareness campaign designed to
shift some of the traditional perceptions around working in construction
by showcasing a collection of stories and experiences from real people
working in different roles, on different projects and from different backgrounds
– all within the diverse field of construction.
“One significant opportunity we have identified is for individuals
from traditionally under-represented segments, such as women, youth,
Indigenous and new Canadians, to view working in the industry as a career
of first choice, including those who graduate from science, technology, engineering
and math (STEM) programs,” said Van Buren.
While conceived prior to the COVID-19 pandemic, the campaign is
even more meaningful as our industry is positioned to absorb some of
those who have been displaced from harder-hit sectors. With its strong
safety culture, the construction industry has demonstrated its resilience to
work in all kinds of conditions.
Visit talentfitshere.ca for more information and to view real-life stories.
LISA YOUNG / 123RF
4 Think BIG | Quarter 4 2020 | saskheavy.ca
/talentfitshere.ca
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