CANADIAN CONSTRUCTION ASSOCIATION
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Tetra Tech’s innovative, sustainable solutions
help our clients address their water, environment,
infrastructure, resource management, energy,
and international development challenges. We are
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every sector and to use that expertise throughout
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CCIL Materials testing laboratories
Regina
2252 2nd Avenue
306.347.4000
Saskatoon
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306.659.6101
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work with a regional, national or international
customer base, then the variety of cultures,
religions, ethnicities and races you serve goes
up even more. And of course, women own an
increasing share of your target customer base.
Understanding is critical
Understanding your customers is critical to
business success. If you do not have a diverse
set of employees helping you meet customer
needs, then you have to work much harder
to understand the needs of your audience,
or you may miss the target. A homogenous
team shares the same background and view of
the world and is simply unaware of the many
cultural differences that drive behaviour and
decision-making.
Listening to diverse voices
A lack of diversity in leadership presents a
significant barrier to diverse perspectives.
According to a study by the Harvard Business
Review, “without diverse leadership, women
are 20 per cent less likely than straight white
men to win endorsement for their ideas; people
of colour are 24 per cent less likely and
LGBTs are 21 per cent less likely. This costs
companies crucial market opportunities, because
diverse contributors understand the unmet
needs in under-leveraged markets.”
Diversity and inclusion:
It’s just good business
As our society and workforce change, so too
must our industry if it hopes to keep pace.
Diversity and inclusion are about embracing
that change through authentic cultural change
and, in the case of the Canadian construction
industry, gaining proven positive benefit.
A thoughtful and practical cultural shift toward
diversity and inclusion can drive bottomline
profit by sparking innovation, increasing
productivity, reducing turnover, improving
safety, increasing your market share and customer
base and enhancing your reputation.
Throughout issues of Think BIG in 2021, the
Saskatchewan Heavy Construction Association
is committed to delivering important strategies
and messages about diversity and inclusion with
the aim of helping our members improve their
bottom lines and our communities.
The Canadian Construction Association is
committed to the success of the Canadian
construction industry and is working with
our partners to help companies adopt
diversity and inclusion initiatives. To
learn more, visit www.cca-acc.com.
Diversity and inclusion are about embracing
that change through authentic cultural change
and, in the case of the Canadian construction
industry, gaining proven positive benefit.
36 Think BIG | Quarter 4 2020 | saskheavy.ca
/canada
/www.cca-acc.com
/saskheavy.ca